Volcán Azul is a catering company specializing in Mexican style cuisine based out of Lafayette, Colorado. They approached us looking for help launching their small business and marketing it to potential clients. Because the act of cooking for someone is very personal, we needed to get to know the face behind Volcán Azul better. The name Volcán Azul has special meaning to the owner and head chef, who was born under the shadow of Popocatepetl, a volcano in Mexico City and like her signature dish the blue corn quesadilla, her personality oozes with cultural heritage and a love for good food. It was apparent to us that the Volcán Azul brand needed to be built around its owner.
The Brand – We wanted the brand to embody the modern twist Volcán Azul puts on traditional Mexican cuisine. We designed a logo, website and marketing materials to highlight the friendly made-when-ordered service and the great tasting modern Mexican food that makes Volcán Azul separate from the rest.