the buoyancy diet
The Buoyancy Diet is a book written by John G. Lehew. John came to us looking for help illustrating and marketing the book. The book itself is about a dieting philosophy unlike most. The premise is to be yourself, eat what you want, drink what you want, just have a good time and be buoyant. In this instance, the book already had its own personality and target market. We just need to help sell that personality.
The Sell – We provided illustrations to be used in the actual book along with some for marketing and advertising. We developed a social media campaign and marketing emails to help promote the book. We built an e-commerce website and designed a logo, merchandise, and packaging to help sell the book. We even wrote blog posts to help push the Buoyance Diet personality/lifestyle.